The World Cup kicks off today where 32 nations will be battling it out in Russia to take home the World Cup trophy. If you’re a footie fan, maybe place your bets on another team (no offence, England) but if it’s not really your thing, take a look at some of the up-and-coming brands from countries that are favourites to win the iconic prize.

Argentina

Argentina are currently experiencing a rise in imported fast fashion which is making it harder for lesser known local brands to establish themselves both in Latin America and globally. Those that are making an impact however include Nous Etudions and Pablo Ramirez.

Nous Etudions

Nous Etudions follow an eco-friendly ethos by creating cruelty-free, ethical fashion. This approach led to them recently showing at Milan Fashion Week as part of Vogue Italia and Yoox’s ‘Next Green Talents ‘ project.

Pablo Ramirez

Ramirez has been nicknamed the ‘Karl Lagerfeld of Argentina’ and is one of the country’s most prominent designers. After the encouragement of Suzy Menkes and Scott Schuman (of The Sartorialist fame), he began showing his collections in Europe so has slowly but surely began earning more international recognition.

Belgium

Thanks to the infamous Antwerp Six – a group of successful designers who graduated from Antwerp’s Royal Academy of Fine Arts between 1980-81, Belgium became a fashion force to be reckoned with. Over thirty years later, there’s a new generation of young designers shaking up the industry!

Christian Wijnants

Dries Van Noten took Christian under his wing after viewing his graduate collection in 2000. Since then, he’s launched his own label that’s become renowned for elegant knits, graphic A-line skirts and oversized cardigans, so if you want to up your A/W style game – opt for one of Wijnants luxurious designs!

Marius Janusauskas

A relatively new designer, Janusauskas caters to both men and women with his forward-thinking designs that border on genderless – suiting both male and female silhouettes. Having grown up in post-Soviet Lithuania before moving to Antwerp, many of his collections are inspired by mixing and matching elements from different cultures.

Brazil

Brazil contributes so much more to the fashion industry than just Havianas and Amazonian models (Gisele Bundchen, Adriana Lima and Lais Ribeiro et al). Given it’s home to the world-famous Copacabana beach, swimwear is one of their strengths but local designers are also proving themselves to be talented ready-to-wear and shoe designers.

Barbara Casasola

Casasola is one of Brazil’s most popular brands (although it’s now based in London) and counts the likes of Kate Middleton, Alicia Vikander and Kourtney Kardashian as fans. Her designs are effortless and minimal with a modern edge – worlds away from the fabulously OTT outfits spotted at the yearly Rio Carnival where vibrant colours, sequins and feathers are popular go-to’s.

Alexandre Birman

Clearly a supporter of Brazilian brands, the Duchess of Cambridge has also stepped out in footwear designer, Alexandre Birman’s shoes (Gigi Hadid, Blake Lively and Lupita Nyong’o are also fans). The majority of sales come from Birman’s home country of Brazil  but with a Hollywood fanbase, we don’t think it’ll be long before he’s giving the likes of Christian Louboutin and Jimmy Choo a run for their money!

 

France

Parisian women have that effortlessly cool vibe nailed! Whether it’s their beauty regimes or their wardrobes, they never come across too ‘try hard’. While we’re doing our best on Duolingo to learn the language, shopping from French brands makes it 10x easier to steal  one aspect of a French woman’s life: their style.

Rouje

Rouje is the brainchild of Parisian influencer, Jeanne Damas, and is full of wardrobe basics in cute ditsy prints – think mini dresses, cropped denim and flared skirts. If you’re a fan of cult cool-girl brand Réalisation Par, then it’s a safe bet that you’ll also like Rouje!

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Ba&sh

If you’re more of a boho fan when it comes to your style, be sure to check out Ba&sh – their lightweight jackets and floral mini dresses are perfect for nailing an off-duty summer look. When the temperature starts dropping, invest in one of their timeless Breton knits or classic black blazers to nail Parisian style, whatever the season.

Germany

Berlin has long been considered one of the European hubs for ‘cool’ so the German capital is chockfull of young creatives, determined to leave their mark on the global fashion industry.

SADAK

SADAK are regularly the talk of Berlin Fashion Week, with their message of ‘pride in individuality‘ emphasised throughout the unique designs that strut down their runway. SADAK have even caught the eye of Hollywood with one of their designs featuring in blockbuster film, The Hunger Games: Mockingjay Part 1.

Franziska Michael

If you’ve been making the most of the 90’s fashion revival, keep an eye on Fransiska’s designs which blur the lines between male and female clothing while taking inspiration from popular 90’s trends. Berlin are renowned for their clubbing scene so she regularly incorporates this into her designs as a nod to flamboyant club-goers.

England

It goes without saying that we hope the England squad do well in Russia, but we’re not getting our hopes up for a repeat of 1966 (the first and only time England won the World Cup FYI).  Despite our low expectations, we thought we’d take the opportunity to big up some homegrown talent.

Michael Halpern

He only showed his first collection at last February’s London Fashion Week, but Halpern has already established a reputation for Studio 54-esque sequins and dance-floor-worthy dresses. His designs aren’t for the fashion wallflower, but he’s made fans out of Amal Clooney, Diane Kruger and Adwoa Aboah (who collected her Model of the Year Award in one of his shimmering designs!).

Charles Jeffrey Loverboy

Another relative newcomer (London is famous for nurturing young emerging talent after all..), Charles Jeffrey’s label, Loverboy, has already featured on the pages of LOVE Magazine and I-D, aswell as being worn by Harry Styles on the cover of GQ. He’s been described as,‘the ringleader of London’s next generation of club kids’ so it doesn’t look like the fashion world’s love for him will be fading anytime soon.

 

Have any of these brands inspired you to test out a new trend? If so, post your new get-up on the Looker App!

 

 

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