‘Millennial pink’, ‘Tumblr pink’, ‘Barbie pink’ – however you describe it, there’s no denying this sweet sorbet shade is one of 2017’s hottest hues. Loved by celebrities and bloggers alike with its suit-all-skin-tones appeal, it’s no longer the stereotypical girlie girl choice.

If pink conjures up images of early 00’s Nicole Richie in a velour Juicy Couture tracksuit, allow Looker users to give you a master class in how to pull off this popular trend with aplomb. Disclaimer here before we really get going, we’re going to say millennial more than once.


Lauren Black
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Oh, you frill-seeker – kill two trends in one look by doubling up on ruffles and a burst of hot pink. The frilled detailing on Lauren’s trouser hem and chest retain the girlie element, while the Reebok Classics add a streetwear edge. It’s a truth universally acknowledged that Reebok Classics go with everything. 

Billie Bhatia
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Billie’s mastered the art of transitional dressing; an *essential* styling skill in the UK thanks to our predictably unpredictable weather. A floor-length kimono is the ideal cool-girl cover-up for those awkward outfit moments, when it’s too cold to brave bare arms but not warm enough for your ‘big coat’.

Sophie Kirby
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Tie-front shirts have been spotted on Instagram’s elite, so naturally, the trend has now trickled onto our high street. Sophie’s blush toned top is the perfect dreamy hue for lazy summer nights – an essential for your suitcase if you’re jetting off to sunnier climes. We need. 

Nikki Nicola
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Many ‘Do’s & Don’ts of Wearing Pink’ articles warn against top-to-toe bubblegum pink in the workplace. F**k that. Why not experiment with a bolder look? Pairing the statement pieces with black a là Nikki makes it more work place appropriate while providing you with the perfect foundation to go from desk to dancefloor. #Friyay we see you.


Looking every inch the pink lady, Rebekah is giving us all a lesson in pulling off head-to-toe pink while looking more Rihanna than Katie Price. Sorry Katie! The secret is in the shades – pair your rosy tones with deeper washes. Life is all about balance. 

Robyn Anne Lynch
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Robyn stuns in a sugary shade, the subtle tint creates a more wearable take on the trend that’ll take the look right through to next season. This is the perfect outfit inspo if you’re still unsure how to wear pink, as it’s a wearable balance of classic and trendy. Chuck on a denim jacket and you’re good to go. 

Grace Lee
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Grace looks like a millennial Dorothy in her gingham garms. Two is better than one in this cute Asos co-ord set – a foolproof way to incorporate the Instagrammable shade into your summer wardrobe.

Claire Cunningham
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Claire is the source of all our envy in this milkshake tinted look – look up dusky millennial pink perfection in a dictionary and it looks something like this. Mules are also having a moment so do like Claire and opt for a pair in classic black to propel your look. 

Rebekah McDermott
Shop Rebekah’s style on Looker


On the brighter end of the spectrum, Rebekah is killin’ it in full on fuchsia with these colour pop pants. Keep the rest of your clothes simple to pull off a colour clash that Carrie Bradshaw herself would be proud of. Contrasting pink with red is very Gucci.

Bonus pink buy! Live your childhood fashion dreams, ASOS are now selling Barbie’s shoes: https://goo.gl/3SMkMY

Embrace your inner Elle Woods and share your pink looks on the Looker app!

One thought on “Pink About It. Millennial Realness.

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